Turn your audience’s voices into strategic decisions

TRM Insights delivers highly reliable qualitative insights from customers, employees, and stakeholders. Through Focus Groups and in-depth interviews, we provide direct access to opinions, emotions, and group interactions

TRM Insights delivers highly reliable qualitative insights from customers, employees, and stakeholders. Through Focus Groups and in-depth interviews, we provide direct access to opinions, emotions, and group interactions

We help you validate product concepts and positioning, uncover purchase barriers and loyalty drivers, explore authentic audience attitudes and language, and generate powerful ideas for creative campaigns and messaging.

In-Person Focus Groups

Online Focus Groups

In-Depth One-on-One Interviews

We help you validate product concepts and positioning, uncover purchase barriers and loyalty drivers, explore authentic audience attitudes and language, and generate powerful ideas for creative campaigns and messaging.

In-Person Focus Groups

Online Focus Groups

In-Depth One-on-One Interviews

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Our Methodology

Detailed Briefing: Clear objectives. Right profiles. Measurable success..

Participant Recruitment and Logistics: We guarantee a representative qualitative sample.

Professional Moderation and Group Facilitation: extraemos insights vivos y sin sesgos.

Analysis and Synthesis Structuring research findings into clear hypotheses and actionable opportunities.

Report Delivery and Workshop Executive Presentation with Tactical Recommendations.

In-Person Focus Groups: Focus groups conducted in professional facilities, with participants segmented by demographic, behavioral, and attitudinal criteria. Expert moderation, audiovisual recording, and transcription ensure robust analysis of patterns and key insights.

Online Focus Groups: We run secure online sessions via our proprietary Zoom/Webinar platform with real-time interaction. Through our digital panel, we recruit participants tailored to your target (B2C, B2B, employees). Our app supports interactive tools such as voting, heatmaps, and creative exercises. Results are delivered in a multimedia report with highlight videos, word clouds, and actionable recommendation.

In-Depth Interviews (IDIs): Individual interviews (face-to-face or online) designed to explore personal motivations. Conducted with a flexible discussion guide that adapts in real time. Delivered with a narrative report featuring structured insights and strategic recommendations.

CUSTOMER EXPERIENCE WILL MAKE THE DIFFERENCE!!

Optimizing our relationship with clients to remain always the preferred choice

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